NETMARBLE • JOYGAME • G.I.T NETMARBLE • JOYGAME • G.I.T

DEVELOPER-FIRST
STEAM PUBLISHING
MODEL

Netmarble-backed, developer-first Steam game publisher for indie PC titles. The first 50,000 USD of gross income is 100% yours, 50-100K USD co-investment, and a marketing-first creative publishing model.

Developer-First Steam Publishing Model Character
WHY JOYGAME SELECT?

FEWER GAMES, BIGGER STEAM CAMPAIGNS

1

BACKED BY NETMARBLE KOREA

One of Türkiye's leading publishers, backed by Netmarble Korea – giving partners Asian-grade experience, infrastructure, and trust.

2

INVESTMENT POWER (50–100K USD)

Co-invest 50–100K USD for extra marketing and development in exchange for a fair equity stake. Not a generic fund; a focused boost.

3

DEVELOPER-FIRST REVENUE MODEL

The first 50,000 USD of gross income is 100% yours. We only earn after you do. Your sustainability comes first.

4

MARKETING-FIRST CREATIVE PUBLISHING

Every signed game gets a real, custom campaign, not just a Steam page! We treat every game as its own brand.

OUR STRUCTURE

DEVELOPER-FIRST CO-PUBLISHING MODEL

For Steam & PC Games

Developer-First Steam Publishing Model Sci-Fi Girl

CO-PUBLISHING STRUCTURE

Joygame (publishing) + GIT (marketing) + Studio (developer). Studio keeps IP and creative control; we handle growth & operations.

TERRITORIES

ASIA • US • LATAM • EUROPE • MENA • CIS • TÜRKİYE
ASIA • US • LATAM
EUROPE • MENA • CIS • TÜRKİYE
REVENUE SHARE
100%
FIRST$50,000 IS YOURS!

The first 50,000 USD of gross income is 100% yours.

Developer-First Steam Publishing Model Monster
THE ENGINE MARKETING-FIRST CREATIVE PUBLISHING VISION
1
STEAM STORE & POSITIONING
Steam page setup and optimization (capsules, screenshots, trailer, copy). Pricing, discount strategy, feature/sale participation, and A/B tests.
2
CREATORS & INFLUENCER CAMPAIGNS
Country + genre-based creator selection. Wishlist, launch and update beats with streams, videos and UGC campaigns.
3
PR & GAME MEDIA
Press releases and review keys for global + regional outlets. Interviews, feature articles, and coverage in game/tech media.
4
PERFORMANCE MARKETING
Paid campaigns on Meta, TikTok, YouTube, Google, etc. Creative production, targeting and ROI-focused optimization.
5
COMMUNITY & LIVE-OPS SUPPORT
Steam Community and Discord strategy, announcements and dev diaries. Events, challenges, tournaments and content plans.
6
DATA & TRANSPARENT REPORTING
Regular reports on wishlists, traffic, conversions, sales and campaign performance. Shared dashboards so you always see what we see.
THE JOURNEY

OUR 4-STEP STEAM PUBLISHING PROCESS

1

DISCOVER & EVALUATE

Review build, pitch and goals. Analyze genre, competitors and key regions.
2

PLAN THE CAMPAIGN

Define territories, launch window and Steam page strategy. Agree on wishlist phase.
3

LAUNCH, PROMOTE & OPERATE

Run creator campaigns, PR and community initiatives in sync with Steam beats.
4

REPORT & ITERATE

Transparent reporting on metrics. Adjust store strategy for long-tail sales.

READY TO TALK ABOUT YOUR STEAM GAME?

If you're looking for a developer-first Steam game publisher with real marketing power, share your pitch and build with us – we'll review it and come back with clear next steps.

SUBMIT YOUR GAME